What Makes Online Video So Compelling and Powerful

Online video marketing is proven effective to run a business campaign. Today video is no longer considered an experimental marketing and advertising method. Video content is important for marketing and advertising campaigns due to the size of the market's viewership, superiority to text and television ads, performance tracking and direct-response potential.

1. Evokes Dr. Robert Cialdini’s Persuasion principles

         

ü Reciprocity - People tend to return a favor, thus the pervasiveness of free samples in marketing.

ü Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self image. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy.

ü Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic.

ü Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts.

ü Liking - People are easily persuaded by other people that they like. People were more likely to buy if they liked the person selling it to them.

ü Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.

Types of Videos

Videos are considered as one of the best methods for communicating with audiences. The visual impact created by videos can often be creatively used to reach out and capture the imagination of a wide audience. The impact created by the video not only depends on the quality of the created video, but the final quality of output that reaches the viewing audience through streaming off web pages. A good video, bundled with the right support material will definitely prove to be one of the most effective ways of reaching out to a worldwide audience 24×7.

Types

1. Full-Motion Video - Video transmission that changes the image 30 frames per second (30 fps). Motion pictures are run at 24 fps, which is the minimum frequency required to eliminate the perception of moving frames and make the images appear visually fluid to the eye.

2. Screen Capture - A screen dump, screen capture (or screencap), screenshot (or screen shot), screengrab (or screen grab), or print screen is an image taken by the computer user to record the visible items displayed on the monitor, television, or another visual output device. Usually this is a digital image using the host operating system or software running on the computer, but it can also be a capture made by a camera or a device intercepting the video output of the display such as a DVR. That latent image converted and saved to an image file such as to .JPG, .BMP, or .GIF format is also called a screenshot.