Online Video Marketing: Facts and Benefits

Video Marketing is crucial to any online marketing campaign and is one of the fastest growing marketing strategies currently available.

Facts

1.   60% of Internet traffic is generated by consumers who are watching online videos. 

2.   YouTube averages 100 million unique visitors per day, with a total of 6 billion videos being viewed daily. 

3.   68% of the top 50 Internet retailers utilize videos on their websites. 

4.   After viewing an online video ad, about 46% of viewers take some sort of action; whether it's visiting the company's website, requesting additional information or purchasing the product/service. 

5.   83% of marketers believe the effectiveness of online video will increase in the next three years.

Benefits

1.   Video marketing improved communication

ü Continuous Communication – Since videos are recorded, you can use it over and over again.  Your video will show you at your best, both day and night, and present you in a positive state even if you are sleeping!

ü Eliminate Confusion – Video allows you to include nonverbal cues such as body and facial expressions, which help your viewers understand the meaning of your message in ways that written words cannot.

ü Give Better Customer Service – Videos can be produced quickly and easily, but the perceived value is so much higher than a phone call or plain text email.  This results in happier and more impressed customers.

ü Connect with Clients and Prospects From Anywhere – Web videos and video email can be shared as easily with your next door neighbor as someone all away around the world with the click a button.

ü Lessen Calls to Customer Support –Web video is an effective communicate tool; responding to customer questions with video emails means you are giving them better answers, and your customers won’t need to contact you as often, saving you time and money.

ü Informs Your Audience – One of the best ways to sell is to provide information to your prospects.  Teach them about things that interest them and help them in their businesses and mix in content about how you fit into this without being pushy.  When done right, your prospect won’t even realize your selling them.

2.   Video marketing helps establish credibility.

3.   Video marketing allows you to get your point across, in any fashion you'd like. 

4.   Video marketing helps educate consumers on your company, employees, services, and/or products.

5.   Viral video marketing will create awareness and generate a substantial amount of traffic.

6.   Web pages with videos get better search rankings than pages that only have text. According to Forrester Research web pages with videos are 50 times more likely to get "organic first page ranking" than standard text pages.

Is your company utilizing videos? If so, share a link to your company video below and if not, tell us why your company hasn't joined in on this growing video trend.