Web Presence - Its importance

If you are an internet marketer then you have a website for sure! A website is one of the most important pieces of any business's web presence. Your website is your hub. It is where people will go if they wanted to connect to you. Thus creating a website requires a good deal of thought; where a plan to what information you want on your site, layout - the look your site will look like, and of course consider how you will connect each piece together.

Here are four elements of a successful web presence that can help ensure that your first impression is a good one.

What are your GOALS?

1. Remember your reason for building a website is for your online presence. In here you should include the following: business information, your specialization, and of course a way to reach you.

2.  Make your business stand out! You can do this by having a blog that portrays your thoughts, feelings, tips and insights. A blog that is updated daily. Also it will help clients, friends, consumers understand your business.

3. Capture Potential Leads using your website.  Grow your site with a community of customers and potential consumers. Connect with potential consumers and continue marketing with them.

A. Your website

Begin to explore specific elements of a strong website with your goals carefully laid out.

Your homepage- Keep your customer at the start! A good homepage should answer the queries "What do you do?" and "Why should I trust you?" Let your homepage help your visitor decide in a split of second to stay and learn more about you.

An "About" page - Enforce furthered trust factor here. Make an impact and impress your customers/ partners or followers by explaining exactly what your company does, in-depth. Let them know who you are, why you do what you do and what makes you special.

 Finally, a "Contact" page. Make sure to outline your address, phone number, email address, and other means to contact you.

The three pages discussed above is just a basic online presence. T o set your business apart from everyone else, create a blog, this is the best way.

B. Your Blog

Blog - use this to update news or content section of your site. Your blog is important for it shows that you know what you are talking about. Identify yourself here as an expert or unique. Update it to give your readers a reason to come back to your site. Consumers eventually become savvier and will search for information. Give them information how to use your products, interesting things people are doing and on how you help their life easier.

A site with information and a blog that is growing is equal to site traffic and lead capture.

C. Newsletter

Start building leads from your website's visitors.

Write actual newsletter and format it. You may use Aweber to handle your personal newsletter signups and delivery.

Email marketing is one of the many effective ways to generate sales. Go to your customer through your email campaign; keep your consumers special by keeping them up to date on your new products or changes.

D. Social Media accounts

Capture leads using social media. Connect with your core community using Face book and Twitter. You can have this strategy to work by making your blog serve as a central hub. Integrate a Face book Fan page; consider also a "Follow Me on Twitter" button. Let these two elements help you turn a one-time reader into a connected consumer.

Are you using the right elements to maximize your website effectiveness?